About the studioBuilding Brands That Don't Fall Apart When You Scale
Hi, I'm Janelle—the founder of One-Story Studio. I spent 15 years watching talented professionals struggle with scattered, inconsistent marketing. I started this studio to fix that problem.
Why One-Story Studio Exists
I've worked in-house and with professional service firms across industries—from luxury real estate (JLL Capital Markets, Sotheby's International Realty, Christie's International, Forbes Global Properties) to wellness, insurance, and finance. I've led marketing for teams managing 300+ agents. I've created multi-million dollar commercial offering memorandums. I've built brands from the ground up and watched them grow.
But here's what I kept seeing over and over again: Great professionals with terrible marketing. Talented teams losing clients because their materials looked thrown together. Smart business owners wasting hours cobbling together content that didn't match their brand—or worse, didn't even have a brand.
The problem wasn't talent. It was infrastructure. These professionals didn't have organized brand systems. They didn't have templates. They didn't have clear guidelines. They were starting from scratch every single time they needed to create something.
That's exhausting. And it's expensive.
I started One-Story Studio to change that. To give service-based businesses the brand systems they deserve—without the agency price tag or the endless back-and-forth.
What 15 Years in Real Estate Marketing Taught Me
I didn't start my career planning to run a branding studio. I spent over a decade building in-house marketing programs, which gave me something most designers don't have: an understanding of the business side of branding.
I know what it's like to manage a budget. I know the pressure of tight deadlines. I know what it feels like when your materials don't match the quality of your work—and you lose a deal because of it.
Here's what that experience taught me:
Consistency shortens sales cycles. When your brand looks polished and professional, clients trust you faster. Trust accelerates decisions.
Systems save time. A well-organized brand system means you're not rebuilding your pitch deck from scratch every time. You're not hunting for logo files. You're not guessing which font to use. Everything is documented, templated, and ready to go.
Branding is infrastructure, not decoration. Pretty designs are nice. But what matters is whether your brand makes it easier to run your business—not harder.
That's the foundation of how I work with clients at One-Story Studio.
By The Numbers
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15+ Years
in marketing and design
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$200M+
in real estate transactions supported
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120+ Agents
recruited through marketing campaigns
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3 Markets
California, Texas, Colorado
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300+ Projects
delivered on time and on brand
Partnership, Not Transactions
I'm not interested in one-and-done projects where I hand you files and disappear. I'm building long-term relationships with clients who want a creative partner—someone who understands their business and grows with them.
Here's what that looks like in practice:
Transparency: You'll always know what things cost upfront. No surprises. No hidden fees. No vague estimates that balloon later.
Flexibility: Whether you need a full brand identity, a monthly retainer, or just a few hours of design support, I meet you where you are.
Strategy: I don't just make things look good. I ask questions. I understand your goals. I recommend what you actually need—not what I want to sell you.
Organization: You'll get all your files clearly labeled and easy to find. Brand guidelines that make sense. Templates you can actually use. No mystery folders or confusing file structures.
Reliability: You'll get work delivered on time, every time. If I say it'll be done in 48 hours, it'll be done in 48 hours.
Why I Work With Service-Based Businesses
Professional services—whether you're in real estate, insurance, wellness, finance, consulting, or any other field—are relationship businesses. Your brand is often the first impression a client has of you, and in competitive markets, that first impression matters.
But here's the challenge: You're not a designer. You're busy serving clients, closing deals, managing projects, and growing your business. You don't have time to become a Canva expert or figure out brand strategy.
That's where I come in. I've been on your side of the table. I know the pressure of quarterly goals and client deliverables. I know what it's like to prepare for a pitch with materials that don't represent the quality of your work. I know the frustration of inconsistent marketing that makes you look smaller than you are.
One-Story Studio exists to solve that problem—so you can focus on what you do best while knowing your brand is in good hands.
Ready to Build a Brand That Grows With You?
Whether you're launching a new firm, rebranding after years of piecemeal updates, or just tired of scattered marketing that doesn't reflect the quality of your work, I'm here to help.