About the studioBuilding brands that don't fall apart when you scale.
I'm Janelle. I spent 15 years watching talented real estate professionals build impressive careers on top of mediocre brands. One-Story Studio exists because that gap is fixable.
Why One-Story Studio exists.
I spent 15 years building brands inside some of the most recognized names in real estate: JLL Capital Markets, Sotheby's International Realty, Christie's International, Forbes Global Properties. I led marketing for teams managing 300+ agents. I built campaigns supporting multi-million dollar commercial transactions. I watched brands grow from nothing into something a business could actually stand behind.
The pattern I kept seeing had nothing to do with talent. The professionals I worked alongside were serious, experienced, and credible. Their marketing was not. No consistent visual language. No brand guidelines. Every new piece of content started from scratch because there was no infrastructure to build from.
One-Story Studio exists to fix that. Not with more content or more templates, but with organized brand systems that give real estate professionals and growing businesses the creative foundation they should have had from the beginning.
By the numbers.
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15+ Years
in marketing and design
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$200M+
in real estate transactions supported
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120+ Agents
recruited through marketing campaigns
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3 Markets
California, Texas, Colorado
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300+ Projects
delivered on time and on brand
What 15 years in real estate marketing taught me.
I didn't start my career planning to run a branding studio. I spent over a decade building in-house marketing programs, which gave me something most designers don't have: an understanding of the business side of branding.
I know what it's like to manage a budget. I know the pressure of tight deadlines. I know what it feels like when your materials don't match the quality of your work, and you lose a deal because of it.
Here's what that experience taught me:
Consistency shortens sales cycles. When your brand looks polished and professional, clients trust you faster. Trust accelerates decisions.
Systems save time. A well-organized brand system means you're not rebuilding your pitch deck from scratch every time. You're not hunting for logo files. You're not guessing which font to use. Everything is documented, templated, and ready to go.
Branding is infrastructure, not decoration. Pretty designs are nice. But what matters is whether your brand makes it easier to run your business, not harder.
That's the foundation of how I work with clients at One-Story Studio.
Partnership, not transactions.
I'm not interested in one-and-done projects where I hand you files and disappear. I'm building long-term relationships with clients who want a creative partner, someone who understands their business and grows with them.
Here's what that looks like in practice:
Transparency: You'll always know what things cost upfront. No surprises. No hidden fees. No vague estimates that balloon later.
Flexibility: Whether you need a full brand identity, a monthly retainer, or just a few hours of design support, I meet you where you are.
Strategy: I don't just make things look good. I ask questions. I understand your goals. I recommend what you actually need, not what I want to sell you.
Organization: You'll get all your files clearly labeled and easy to find. Brand guidelines that make sense. Templates you can actually use. No mystery folders or confusing file structures.
Reliability: You'll get work delivered on time, every time. If I say it'll be done in 48 hours, it'll be done in 48 hours.
Ready to build a brand that grows with you?
If you are ready to move forward, start with a project inquiry or book a free consultation. If you want to see the work first, the portfolio is a good place to start.