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Brand Identity Packages

Branding That Works as Hard as You Do

Strategic brand identity design that gives you the confidence to launch, attract your ideal clients, and grow with clarity.

More Than Just a Logo

Your Brand Is How Clients Decide to Trust You

It's how they recognize you, how they remember you, how they decide whether to trust you with their business.

A strong brand identity isn't just about looking professional—it's about creating a cohesive visual language that tells your story, reflects your values, and makes every marketing touchpoint feel intentional.

Whether you're launching a new business, refreshing an established brand, or finally replacing that DIY logo that doesn't reflect your quality, these Brand Identity Packages give you the strategic foundation to build everything else on.

From essential logo systems to comprehensive brand guidelines with full marketing collateral—I'll help you create a brand that feels authentic to you and works strategically for your business.

The Essential

Perfect for new businesses or personal brands that need a polished, professional logo to get started. Clean, versatile, and ready to grow with you.

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The Professional

Ideal for established businesses looking for a cohesive brand presence with full guidelines, stationery, and a comprehensive identity system.

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The Elevated

The complete package for brands ready to make a purposeful impact with strategy-driven identity, messaging development, and marketing collateral.

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01 | Brand Package

The Essential

Perfect for new businesses or personal brands looking for a polished, professional logo to get started.

Discovery & Strategy
- Brand Discovery Questionnaire
- 30-Minute Kickoff Call
Core Visual Identity
- Primary Logo Design
- Submark or Icon Variation
- Custom Color Palette (4-5 colors)
- Font Recommendation (primary + secondary)
Revisions & Support
- 2 Rounds of Revisions
Final Deliverables
- Logo Files (PNG, JPG, SVG, PDF)
- 1-Page Brand Style Guide
- Starting at $2,800
- Timeline: 2-3 weeks

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02 | Brand Package

The Professional

Ideal for businesses looking to establish a cohesive and professional brand presence.

Discovery & Strategy
- Brand Discovery Questionnaire
- 30-Minute Kickoff Call
- Brand Identity Board (visual inspiration/mood board)
Core Visual Identity
- Primary & Secondary Logo Design
- Submark or Alternate Logo
- Icon-Only Version
- Custom Color Palette (primary + secondary, 6-8 colors)
- Font & Typography Recommendations (full hierarchy system)
- Custom Brand Patterns or Graphic Elements
Collateral & Applications
- Complete Stationery Suite (business cards, letterhead, envelope)
Revisions & Support
- 3 Rounds of Revisions
Final Deliverables
- Logo Files (PNG, JPG, SVG, PDF)
- Comprehensive Brand Style Guide (10-12 pages)
- All design files in organized formats
- Starting at $5,000
- Timeline: 3-4 weeks

Get Started →

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03 | Brand Package

The Elevated

An all-inclusive package for brands looking to make a purposeful impact with consistent and beautifully designed marketing collateral.

Discovery & Strategy
- Brand Discovery Questionnaire
- 30-Minute Kickoff Call
- Brand Strategy Session (positioning, target audience, competitive analysis)
- Brand Identity Board (visual inspiration/mood board)
Core Visual Identity
- Primary & Secondary Logo Design
- Submark or Alternate Logo
- Custom Color Palette (primary + secondary, 6-8 colors)
- Font & Typography Recommendations (complete hierarchy system)
- Custom Brand Patterns or Graphic Elements
- Premium Visual Identity System (custom icons, illustration style guidelines)
Brand Guidelines & Documentation
- 20-25 Page Comprehensive Brand Guidelines Book
- Brand Voice & Messaging Guide (tagline, value propositions, elevator pitch)
Collateral & Applications
- Complete Stationery Suite (business cards, letterhead, envelope)
- 3 Marketing Collateral Items (flyer, brochure, postcard, presentation templates, etc.)
- 5 Social Media Templates (created on Canva)
Revisions & Support
- 3 Rounds of Revisions
- 3 Months Post-Launch Support (email consultation, minor updates)
Final Deliverables
- Logo Files (PNG, JPG, SVG, PDF)
- All design files in organized formats
- Starting at $8,750
- Timeline: 6-8 weeks

Get Started →

The Process

How We'll Work Together

Start by filling out the Project Intake Form with your goals, timeline, and any supporting details about your business and vision.
If it's a good fit, you'll receive a customized proposal outlining scope, recommendations, and investment. A signed agreement and a 50% deposit secure your project start date.
We'll collaborate on discovery—refining your brand tone, audience, visual direction, and desired outcomes. Mood boards, clarity prompts, and guided feedback ensure alignment.
I'll create your visual concepts and build out your brand identity. You'll review, provide feedback, and we'll refine through your included revision rounds.
Once approved, you'll receive a complete, well-organized export folder and a guide for easy use. I'll also provide support resources to ensure a smooth launch.

Inquire →

"Janelle didn't just design a logo—she helped us understand who we are as a brand. The comprehensive guidelines mean anyone on our team can create materials that look cohesive. Best investment we made in our first year."

Rachel S., Founder, Boutique Consulting Firm
"We had been using a DIY logo for three years and it showed. The Professional Brand Identitypackage transformed how clients perceive us. Within two months, we'd updated everything and the difference in our credibility was night and day."

Mark J., Real Estate Team Lead

Frequently Asked Questions

Choose The Essential Brand Identity if: You're just getting started, have a limited budget, and need core brand elements to launch with confidence.
Choose The Professional Brand Identity if: Your business is growing, you need brand consistency across platforms, and you want comprehensive guidelines for your team or future designers.
Choose The Elevated Brand Identity if: You're ready for a strategic brand foundation with messaging development, marketing collateral, and ongoing support as you scale.
Still not sure? I'm happy to help you choose—reach out, and we'll talk through your specific needs and goals.
Yes—all brand identity packages include a 50% deposit to reserve your project start date and 50% final delivery. Custom payment plans can be arranged for larger packages.
You'll be involved in the discovery and feedback steps, which ensure your brand reflects your voice and values. After that, I take the lead and streamline the entire process so you can stay focused on your business.
You'll receive your logo suite and design files in PNG, SVG, JPG, and PDF formats, along with a neatly organized export folder and a brand style guide. Everything will be easy to use—whether you're uploading to Canva, website platforms, or sending to your printer.
Yes—I can build your templates and deliverables inside Canva so you can make simple updates later, or in Adobe if you prefer fully custom files. Just let me know your preference.
Once your brand identity is complete, you'll have the option to continue working together through Hourly Design Services, a Monthly Design Retainer, or VIP Design Days for one-off needs like pitch decks, social templates, or website updates.