Brand Identity PackagesBuild a Brand That Commands Attention
You're launching a new business, rebranding after years of inconsistent marketing, or finally investing in a professional identity that matches the quality of your work. A complete brand identity gives you everything you need to look credible, cohesive, and built to scale.
Your Brand Is How Clients Decide to Trust You
Your brand is the first impression, the lasting memory, and the reason clients choose you over someone just as qualified.
It's not just about looking professional—it's about creating a visual system that tells your story, reflects your standards, and makes every touchpoint feel intentional.
Whether you're launching, rebranding, or finally replacing that DIY logo, these packages give you the strategic foundation to build confidently on.
Choose Your Foundation
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01. Essential
A refined, versatile logo system that gives your business a polished and professional first impression. Ideal for new brands or those refreshing an existing visual direction.
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02. Professional
A complete visual identity system built to grow with your business. Includes custom logo suite, typography, color palette, patterns, art direction, and a comprehensive brand guide.
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03. Premium
Strategic brand foundation with messaging, voice/tone development, comprehensive guidelines, marketing collateral, and 3 months of priority support.
01. ESSENTIAL BRAND IDENTITYLaunch-Ready Logo System
Starting at $1,500 | Timeline: 2-3 weeks
A simple, elevated logo system designed to give your business a refined and professional visual presence—without the full brand strategy buildout. Clean, cohesive, and crafted with intention.
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Primary logo
Secondary logo
Wordmark / logotype
Submark
Favicon
Typography set (2-3 fonts)
Color palette (3-4 colors)
1-page brand guide
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New businesses and solopreneurs who want polished, professional brand marks without a full branding package. Ideal if you already know your brand voice and direction—you just need the visual identity executed beautifully.
02. PROFESSIONAL BRAND IDENTITYComplete Brand Foundation
Starting at $3,000 | Timeline: 4-6 weeks
A comprehensive, cohesive brand identity system built for clarity, consistency, and long-term growth. This package goes beyond a logo — giving you a complete visual foundation that feels aligned, intentional, and ready to use across every touchpoint.
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Custom logo suite (primary, secondary, submark, wordmark, favicon)
Expanded color palette (6-8 colors)
Full typography system
Brand patterns or textures
Imagery + art direction guidance
Brand strategy mini deck
Multi-page brand guidelines
Business card design
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Businesses ready for a polished, strategic brand identity that scales with them. Ideal if you want a cohesive visual system, clear direction, and assets you can confidently use across digital, print, and marketing channels.
03. Premimum brand identity Strategic Brand Partnership
Starting at $5,200 | Timeline: 6-8 weeks
A strategic, all-in-one brand partnership for established businesses ready to elevate. This package combines comprehensive visual identity with brand strategy, messaging development, marketing collateral, and extended post-launch support—everything you need for a confident, cohesive brand rollout.
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Custom logo suite (5+ variations including primary, secondary, submark, wordmark, favicon)
Primary + secondary color palette (8-10 colors)
Complete typography hierarchy system
Custom brand patterns + graphic elements
Full brand strategy session
Brand voice + tone guide
15-20 page comprehensive brand guidelines book
Complete stationery suite (business card, letterhead, envelope)
3 custom marketing collateral pieces (flyer, brochure, social templates, etc.)
3 revision rounds
3 months priority email support
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Established brands, strategic rebrands, or businesses launching with purpose. Ideal if you want a complete brand foundation that includes messaging, collateral, and ongoing guidance to ensure a seamless rollout.
The ProcessHow We'll Work Together
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We begin with a collaborative discovery process to understand your business, audience, goals, and aesthetic preferences. This includes an in-depth questionnaire, inspiration gathering, and a guided conversation that helps us clarify the feelings, values, and strategic purpose behind your brand. This step ensures that every design decision is rooted in intention—not guesswork.
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Next, I craft a strategic visual direction that outlines the tone, mood, and creative approach for your brand. This often includes a curated moodboard, color exploration, typography direction, and foundational style recommendations. You'll receive a clear creative brief that sets the aesthetic standard for your logo concepts and overall brand identity.
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You'll receive thoughtfully tailored logo concepts that align with the approved direction. Each concept is designed to be strategic, distinctive, and flexible across all touchpoints. Instead of overwhelming you with dozens of ideas, you'll see a focused set of refined concepts that represent the strongest, most intentional directions for your brand.
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After selecting a direction, we refine and perfect the design. This stage includes polishing your logo suite, expanding supporting elements (color palette, typography, patterns, iconography), and ensuring everything works harmoniously across your brand. All feedback is reviewed carefully and translated into clean, elevated revisions that maintain the integrity of the design.
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Once your identity is complete, you'll receive a full brand package and organized file delivery, including all logo variations, assets, and a comprehensive brand guide. Your brand will be ready to use across print, digital, and social platforms. I'll ensure you feel confident implementing your new identity—and excited to show it to the world.
| Essential | Professional | Premium | |
|---|---|---|---|
| Best For | New businesses & solopreneurs | Growing businesses | Established brands & strategic rebrands |
| Timeline | 2-3 weeks | 4-5 weeks | 6-8 weeks |
| Investment | $1,500 | $2,800 | $5,200 |
| Logo Variations | 4 variations | 4 variations | 5+ variations |
| Typography System | Essential (2-3 fonts) | Full system | Complete hierarchy |
| Color Palette | Essential (3-4 colors) | Expanded (6-8 colors) | Primary + secondary (8-10 colors) |
| Brand Guidelines | 1-page guide | Multi-page guide | 15-20 page comprehensive book |
| Brand Strategy & Voice | — | Strategy mini deck | ✓ Full strategy session + voice/tone guide |
| Business Stationery | — | Business card only | Full suite (card, letterhead, envelope) |
| Marketing Collateral | — | — | 3 custom pieces |
| Brand Patterns & Elements | — | 1 pattern/texture | Custom patterns + graphic elements |
| Revision Rounds | 2 rounds | 2 rounds | 3 rounds |
| Post-Launch Support | — | 30 days email support | 3 months priority support |
Which package is right for me?
Build Out Your Brand Support
Enhance and expand your existing brand with collateral designed to keep your visuals cohesive across every platform. Perfect for adding depth to your identity or supporting upcoming launches, campaigns, and marketing needs.
Brand Essentials
Add-on items that complete or extend your core brand identity system.
| Service | Investment |
|---|---|
| Business Cards | $200–350 |
| Stationery Kit (letterhead, envelope, notecard) | $400–700 |
| Email Signature | $150–250 |
| Extra Logo Variations | $200–400 |
| Icon Sets (per 4 icons) | $300–500 |
| Extended Brand Guidelines | $600–1,000 |
Ideal for clients who already have a brand identity and want to round out their core assets.
Looking for an add-on not listed here? Inquire for a custom quote tailored to your project.
Social Media & Digital
Design support for the platforms your brand shows up on every day.
| Service | Investment |
|---|---|
| Social Media Templates (set of 5 posts) | $400–600 |
| Story Templates (set of 10) | $350–600 |
| Instagram Reel Covers (set of 5) | $250–400 |
| Instagram Highlight Covers (set of 10) | $200–350 |
| Website Banner / Header Design | $350–600 |
| LinkedIn Banner Design | $150–250 |
| Email Newsletter Template | $500–800 |
| Social Media Audit Package | $400–700 |
Perfect for building a cohesive presence across Instagram, LinkedIn, and your email list.
Looking for an add-on item not listed here? Inquire for a custom quote tailored to your project.
Real Estate Marketing
Niche collateral tailored to listing, selling, and nurturing real estate clients.
| Service | Investment |
|---|---|
| Listing Presentation Template (15–20 slides) | $800–1,500 |
| CMA Presentation Template | $700–1,200 |
| Buyer / Seller Guide Design | $1,200–2,000 |
| Neighborhood Market Report Template | $600–1,000 |
| Property Brochure Template | $500–900 |
| Property Flyer Template | $400–700 |
| Feature Sheet Template | $400–600 |
| Just Listed / Just Sold Postcard Design | $300–500 |
| Open House Signage Design | $400–700 |
| For Sale Rider / Sign Design | $350–600 |
Ideal for real estate agents and teams who need polished, plug-and-play marketing systems for every listing.
Looking for an add-on item not listed here? Inquire for a custom quote tailored to your project.
Print Collateral
High-impact print collateral and strategic pieces that support launches, pitches, and campaigns.
| Service | Investment |
|---|---|
| Flyer Design | $300–600 |
| Postcard Design | $250–450 |
| Product Label Design | $350–700 |
| Package Design | $600–1,200 |
| Promotional Item Design (per item) | $200–400 |
| Apparel Design | $500–1,000 |
| Tote Bag / Swag Design | $300–600 |
| Signage Design (yard signs, A-frames, banners) | $400–800 |
| Presentation Deck Template (20–30 slides) | $1,000–1,800 |
Great for launches, events, and campaigns that need elevated, cohesive printed and presentation-ready materials.
Looking for an add-on item not listed here? Inquire for a custom quote tailored to your project.
Frequently Asked Questions
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Choose The Essential Brand Identity if: You're just getting started, have a limited budget, and need core brand elements to launch with confidence.
Choose The Professional Brand Identity if: Your business is growing, you need brand consistency across platforms, and you want comprehensive guidelines for your team or future designers.
Choose The Elevated Brand Identity if: You're ready for a strategic brand foundation with messaging development, marketing collateral, and ongoing support as you scale.
Still not sure? I'm happy to help you choose—reach out, and we'll talk through your specific needs and goals.
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Yes—all brand identity packages include a 50% deposit to reserve your project start date and 50% final delivery. Custom payment plans can be arranged for larger packages.
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You'll be involved in the discovery and feedback steps, which ensure your brand reflects your voice and values. After that, I take the lead and streamline the entire process so you can stay focused on your business.
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You'll receive your logo suite and design files in PNG, SVG, JPG, and PDF formats, along with a neatly organized export folder and a brand style guide. Everything will be easy to use—whether you're uploading to Canva, website platforms, or sending to your printer.
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Yes—I can build your templates and deliverables inside Canva so you can make simple updates later, or in Adobe if you prefer fully custom files. Just let me know your preference.
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Once your brand identity is complete, you'll have the option to continue working together through Hourly Design Services, a Monthly Design Retainer, or VIP Design Days for one-off needs like pitch decks, social templates, or website updates.
Let's Create Your Brand Foundation
Whether you're building a new brand or refining an existing one, I'll help you create a thoughtful, cohesive visual identity aligned with your goals.