Frequently Asked Questions

General

  • When you submit your request, I'll review your scope and provide an estimate before we begin. If your project exceeds the estimate, I'll notify you before continuing—no surprise invoices.

    Please remember quality design takes time.

  • Hourly: All work is billed upfront at an estimated rate. If the project runs longer, a follow-up invoice is sent before final delivery.

    VIP Day: 50% deposit to reserve your day, with the remaining 50% due on the day of service.

  • I recommend booking at least 2-3 weeks in advance to secure your preferred date. For urgent deadlines, contact me directly to check availability.

  • Your project timeline isn't secured until payment is received and your service agreement is signed.

    Until then, I continue accepting inquiries and booking other projects.

  • No, though real estate is where I have the deepest experience. I work with service-based businesses and brands across industries—from wellness companies and consumer products to financial services and professional consultants. My 14+ years in real estate marketing mean I understand competitive markets and high-stakes presentations, skills that translate to any industry.

  • Yes — I offer print coordination and production support for most projects, including business cards, brochures, mailers, signage, and marketing materials. If you need print added to your project, let me know, and I’ll provide options and pricing.


    You can also request print services through my contact form.

  • I do! Submit a Project Inquiry Form and choose “Other” under the services section, and describe what you are looking for. I will follow up within 48 hours with an estimate.

  • I can build Squarespace websites. Submit a Project Inquiry Form and choose “Other” under the services section, and describe what you are looking for. I will follow up within 48 hours with an estimate.

Branding

  • Choose The Essential Brand Identity if: You're just getting started, have a limited budget, and need core brand elements to launch with confidence.

    Choose The Professional Brand Identity if: Your business is growing, you need brand consistency across platforms, and you want comprehensive guidelines for your team or future designers.

    Choose The Elevated Brand Identity if: You're ready for a strategic brand foundation with messaging development, marketing collateral, and ongoing support as you scale.

    Still not sure? I'm happy to help you choose—reach out, and we'll talk through your specific needs and goals.

  • Yes—all brand identity packages include a 50% deposit to reserve your project start date and 50% final delivery. Custom payment plans can be arranged for larger packages.

  • You'll be involved in the discovery and feedback steps, which ensure your brand reflects your voice and values. After that, I take the lead and streamline the entire process so you can stay focused on your business.

  • You'll receive your logo suite and design files in PNG, SVG, JPG, and PDF formats, along with a neatly organized export folder and a brand style guide. Everything will be easy to use—whether you're uploading to Canva, website platforms, or sending to your printer.

  • Yes—I can build your templates and deliverables inside Canva so you can make simple updates later, or in Adobe if you prefer fully custom files. Just let me know your preference.

  • Once your brand identity is complete, you'll have the option to continue working together through Hourly Design Services, a Monthly Design Retainer, or VIP Design Days for one-off needs like pitch decks, social templates, or website updates.

Design Retainers

  • No—hours don't roll over. The retainer model reserves your dedicated time each month and maintains consistent creative momentum. This structure also helps you stay on top of marketing, rather than letting projects pile up.

  • Yes. You can adjust your retainer package at the end of each 3-month commitment to better match your current needs.

  • Absolutely! Subject to availability, you can purchase additional hours at the standard hourly rate of $95/hour.

  • Yes, there’s a 3-month minimum for all retainer packages. This allows for proper onboarding, consistent workflow, and strong creative momentum—and ensures we both invest in building an effective partnership.

  • After your initial commitment, you can continue month-to-month, upgrade, downgrade, or pause with 14 days’ notice before your next billing cycle.

  • Billing is monthly and processed automatically on the 1st of each month. You’ll receive an invoice via email and can view your billing history in your client portal.

  • Your retainer spot is secured once your first month’s payment is received. Retainer spots typically book 2–3 weeks in advance, so if you need support by a specific date, it’s best to reach out early.

  • Retainer clients receive priority scheduling. Most standard projects (social graphics, email templates, one-sheets) are completed within 1–3 business days. Larger projects, like pitch decks or more complex presentations, typically take 3–5 business days depending on scope.

Hourly Design Services

  • Almost anything! Hourly services are ideal for:

    • Presentations, pitch decks, and proposals

    • Marketing collateral (flyers, brochures, postcards)

    • Social media and email graphics

    • Website banners and digital assets

    • Minor brand updates or file preparation

    • Custom templates and systems

  • Yes—a 2-hour minimum applies to all hourly design requests. After that, time is billed in 30-minute increments.

  • When you submit your request, I'll review your scope and provide an estimate before we begin. If your project exceeds the estimate, I'll notify you before continuing—no surprise invoices.

    Please remember quality design takes time.

  • Hourly projects: Typically start within 1-2 weeks of booking

    VIP Days: I recommend booking at least 2-3 weeks in advance to secure your preferred date. Forurgent deadlines, contact me directly to check availability.

  • Your project timeline isn't secured until payment is received:

    Hourly: Estimated hours paid upfront reserves your timeline

    VIP Day: 50% deposit holds your specific day

    Until payment is received, I continue accepting inquiries and booking other projects.

  • IIf you need consistent, ongoing support, my Monthly Design Retainer is the best fit. You’ll get discounted hourly rates, guaranteed availability, and a seamless, long-term design partnership.

    Standard hourly rate: $125/hour

    Quick math:
    10 hours/month × $125/hr = $1,250
    20 hours/month × $125/hr = $2,500
    40 hours/month × $125/hr = $5,000

    Retainer Packages:

    • Starter Retainer — 20 hours/month: $115/hour → $2,300
      Save $200/month compared to hourly

    • Standard Retainer — 30 hours/month: $110/hour → $3,300
      Save $450/month compared to hourly

    • Premium Retainer — 40 hours/month: $105/hour → $4,200
      Save $800/month compared to hourly

    Learn more about retainers →

  • No, though real estate is where I have the deepest experience. I work with service-based businesses and brands across industries—from wellness companies and consumer products to financial services and professional consultants. My 14+ years in real estate marketing means I understand competitive markets and high-stakes presentations, skills that translate to any industry.

VIP Design Day

  • It depends on complexity, but most clients are amazed at the output. Typical accomplishments:

    • Complete pitch deck (10-15 slides)

    • 5-10 social media templates

    • 3-5 marketing collateral pieces

    • Brand refresh with updated guidelines

    • Template library for ongoing use

    We'll prioritize your wishlist together during the strategy call to make the most of every minute.

  • When you submit your request, I'll review your scope and provide an estimate before we begin. If your project exceeds the estimate, I'll notify you before continuing—no surprise invoices.

    Please remember quality design takes time.

  • Not constantly—but yes, you'll need to be reachable for timely feedback throughout the day. Quick responses keep things moving. Most clients block off 30-60 minutes mid-day for a check-in and feedback session.

  • We'll prioritize your wishlist together during the strategy call, starting with the most critical items. Most clients are amazed at how much we accomplish—but if more time is needed, additional half-days or full-days can be booked at the same rate.

  • Hourly: All work is billed upfront based on estimated time. If the project runs longer, a follow-upinvoice is sent before final delivery.

    VIP Day: 50% deposit to reserve your day, remaining 50% due on day of service.

  • I recommend booking at least 2-3 weeks in advance to secure your preferred date. For urgent deadlines, contact me directly to check availability.

  • Your project timeline isn't secured until payment is received:

    Hourly: Estimated hours paid upfront reserves your timeline

    VIP Day: 50% deposit holds your specific day

    Until payment is received, I continue accepting inquiries and booking other projects.