BRANDING & Creative Studio

Your Brand Should Match the Quality of Your Work.

One-Story Studio builds organized brand systems for service-based businesses — so everything you create looks consistent, professional, and easy to replicate.

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Explore Services →

Now Booking Q3 Retainer Clients

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Limited Availability

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Now Booking Q3 Retainer Clients ✦ Limited Availability ✦

Your Brand Shouldn't Feel Like a Puzzle You Have to Solve Every Time

You're launching campaigns, creating client presentations, pitching prospects—and every single piece of marketing looks different. Different fonts. Different colors. Different styles. It's not just unprofessional—it's exhausting.

I've watched this happen for 15 years working with professional service firms—real estate, insurance, wellness, finance, consulting. Great professionals with terrible marketing. Talented teams losing deals because their materials looked thrown together. Smart business owners spending hours cobbling together content that didn't match their brand.

That's the gap One-Story Studio fills. We replace scattered visuals with organized brand systems that are built to scale—so you stop rebuilding from scratch every time you launch a campaign.

Support for Every Stage of Your Brand

  • Prestige Real Estate Logo Mockup

    Brand Identity Packages

    Establish a refined, credible foundation—an identity that is complete, distinctive, and made to last.

    View Packages →
  • Collection of real estate flyers for a modern house at 15782 Greenridge Court, Minneapolis. Includes exterior and interior images, listing details, and contact information for Stephanie Hernandez.

    Monthly Design Retainer

    Ongoing creative partnership for teams that need organized, dependable work month-to-month.

    View Retainers →
  • Midpoint Offering Memorandum

    Project-based Design

    On-demand design support for specific projects—choose flexible hourly services or intensive VIP days.

    View Project Services →
Close-up of a black marble surface with white veining.
Denver brand designer Janelle Watzke founder of One-Story Studio 
Behind the Studio

Hi, I’m Janelle

I spent 15 years building brands in-house at firms like JLL Capital Markets, Sotheby's International Realty, Christie's International, and Forbes Global Properties. I managed marketing for teams with 300+ agents. I created offering memorandums for multi-million dollar commercial deals. I saw what worked—and what didn't.

Here's what I learned: Strong ideas stall when your brand looks inconsistent. Time gets lost when your marketing resources are outdated or disorganized. And talented people lose deals to competitors who simply look more polished.

One-Story Studio was built to change that. I deliver agency-level quality with transparent pricing, flexible engagement models, and a partnership approach that grows with your business. No surprises. No guessing. Just reliable creative support when you need it.

Read My Story →
Read My Story →
  • Black and white Nike logo with the slogan Nike in bold letters below it.
  • JLL company logo with stylized globe design.
  • Logo for Better Homes and Gardens Real Estate and homecity.
  • Compass Commercial logo with black background and white text.
  • Breakthrough Broker logo with a speech bubble icon containing a lowercase 'b'.
  • Logo of Alpha Real Estate Advisors featuring a stylized letter C with an arrow, and the words 'ALPHA' and 'REAL ESTATE ADVISORS'.
  • Black and white logo with the words 'PINK FORMULA' and star-like shapes.
  • Logo of Brit Daniels Real Estate featuring a stylized monogram with the letters B and D in a black square, with the company name and 'Real Estate' text below.
  • Logo of RogersHealy and Associates Real Estate with the company name in stylized font.
  • Logo for The Lymph Gym Wellness Studio, featuring a stylized leaf design inside an oval at the top and the studio name and slogan in white text on a black background.
  • Sotheby's logo with Briggs Freeman logo on a white background.
  • The image appears to be blank or empty with no discernible objects or details.
  • Black logo with a white oval containing a large letter P at the top, and the words 'PRESTIGE' in large white capital letters below, with 'REAL ESTATE GROUP' in smaller white capital letters underneath.
  • VEBROOK Insurance Services logo with a check mark inside a circle to the left of the text
  • Black background with white logo of an industrial cart with a large circle and a rectangular handle, and the words 'Apparel Logistics' in white capital letters.

  • "We'd been piecing together design work from three different freelancers for two years. Nothing matched, nothing was organized, and every project felt like starting over. Switching to a monthly retainer with Janelle fixed all of it. She knows our brand better than we do at this point, and the turnaround is faster than anything we had before."

    Sarah M., Marketing Director, Commercial Real Estate Firm

  • "We came to Janelle with a logo we'd outgrown and marketing materials that didn't reflect where the firm was headed. She built us a complete brand system, identity, guidelines, templates, everything in under a month. Six months later, we're using it across every touchpoint and it still looks intentional. That's the difference between a logo and a brand."

    David R., Principal, Real Estate Advisory Firm

  • "I had a major pitch in five days and our materials were embarrassing. One VIP Day completely changed that — new deck, leave-behinds, updated one-pager. Everything looked cohesive and polished. We won the contract. I've already booked two more VIP Days since."

    Michael T., Broker, Luxury Residential Real Estate

Page from a real estate brochure showing a kitchen with wooden cabinets, black tiled backsplash, and modern fixtures, with an overlay of text and logos, including Forbes. 
The Process

How We'll Work Together

A clear, organized process designed to keep your project collaborative and stress-free from start to finish.

  • We start with a conversation. Fill out a Project Intake Form or Schedule a Free Consultation. We'll talk about your goals, your timeline, and what success looks like for your business.

  • Before any creative work begins, we align on direction. I'll ask questions, review your current materials, and recommend the best path forward based on what you actually need—not what I want to sell you.

  • This is where the work comes to life. I'll develop your visual concepts, build your assets, and keep you updated throughout. You'll always know where we are in the process.

  • You'll review the work and share feedback. We'll make the needed changes during revision rounds, then you'll get all your final files—organized, labeled, and ready to use.

  • Many clients start with one project and keep working with me over time. Whether you need regular support or occasional help, I'm here as your business grows.

Featured Projects

  • The

    The Lymph Gym Wellness Studio

    Brand Identity, Product Design + Marketing Collateral

    View
  • Embossed logo of Prestige Real Estate Group on a beige surface with shadows.

    Prestige Real Estate Group

    Brand Identity, Strategy + Marketing System

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  • Design documents and branding guidelines for a real estate advisory company, featuring logo concepts, color palette, typography styles, and usage instructions.

    Alpha Real Estate Advisors

    Brand Identity, Marketing System + Investment Collateral

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  • A tablet displaying a branding style guide with sections on logo, brand personality, color palette, mood and tone, typography, and images, on a blue background.

    EQTY | Forbes Global Properties

    Marketing Infrastructure, Brand Management + Creative Direction

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  • Brochure for everyone benefits by Venbrook showing a smiling woman and diagram with icons for employer contributions, benefits, and workforce coordination.

    Venbrook Insurance Services

    Sales Presentations, Marketing Collateral + Brand Systems

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Denver graphic designer working on branding and real estate marketing design