EQTY | Forbes Global Properties
Marketing Infrastructure, Brand Management & Creative Direction
Project Overview
EQTY | Forbes Global Properties
Luxury Residential Real Estate
Newport Beach & Palm Springs, California
Marketing Systems, Print & Digital Collateral, Agent Support Materials, Social Media Management
EQTY | Forbes Global Properties, a luxury residential real estate brokerage with local ownership and global reach across Newport Beach and Palm Springs, needed a comprehensive marketing infrastructure and creative leadership to support their brand launch and rapid growth. Now merged with Coldwell Banker in Orange County, EQTY established itself as a standout name in luxury real estate through strategic brand management and agent empowerment.
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Build a scalable marketing system from the ground up that supports multiple office locations, empowers agents to create their own branded materials while maintaining consistency, and establishes EQTY as a competitive force in the luxury residential market. The infrastructure needed to serve both corporate brand standards and individual agent marketing needs across print, digital, and social channels.
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As the company's Creative Marketing Director from its inception in early 2023, I developed a complete marketing ecosystem, including customizable template systems via user-friendly platforms, comprehensive print and digital collateral, recurring advertising campaigns, and dedicated creative support for top-producing agents. I managed content strategy and social media for both Newport Beach and Desert offices, created agent onboarding materials and training resources, and oversaw all print production. The streamlined workflows and elevated brand consistency helped establish EQTY's reputation for excellence in the luxury real estate space.
