Denver brand identity designer One-Story Studio creating visual identity systems 
Strategic Branding & Design

Make Your Brand Feel Like Home

Thoughtful, intentional design for real estate and service-based businesses that want visuals rooted in clarity, connection, and confidence.

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Q1 2026

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Now Booking

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Q1 2026 ✦ Now Booking ✦ 

One-Story Studio

Design That’s Built To Grow

One-Story Studio is a branding and design studio helping real estate and service-based businesses create clear, cohesive visuals that feel aligned and intentional. With a strategic approach and a refined design aesthetic, I help you build a brand that looks professional, feels consistent, and supports the next stage of your business.

Close-up of a black marble surface with white veining.
Denver brand designer Janelle Watzke founder of One-Story Studio 
Behind the Studio

Hi, I’m Janelle

For over 14 years, I’ve built brands and designed marketing materials for real estate, wellness, professional services, and growing businesses. After years working in-house, I saw how often strong ideas were held back—and how much time is lost from inconsistent design and outdated materials.

One-Story Studio was built to solve that. I offer strategic guidance, polished design, and dependable support to businesses seeking agency-level quality with the flexibility of a dedicated partner.

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Support for Every Stage of Your Brand

  • A white embroidered design of a flower with leaves and curling vine on a dark green fabric background.

    Brand Identity Packages

    Build a polished, cohesive brand rooted in clarity and consistency.

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  • Collection of real estate flyers for a modern house at 15782 Greenridge Court, Minneapolis. Includes exterior and interior images, listing details, and contact information for Stephanie Hernandez.

    Monthly Design Retainer

    Reliable, ongoing design support for marketing materials, social content, and brand updates.

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  • A small dark amber glass bottle with a black dropper cap, labeled 'The Lymph Gym Wellness Studio Relief Drops 3500mg CBD:CBG:CBN peppermint', standing upright on a matte surface against a neutral background.

    Hourly Design Services

    Flexible, project-based design for marketing materials, brand updates, and creative needs.

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Featured Projects

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Freelance graphic designer working on branding and real estate marketing design 
The Process

How We'll Work Together

  • We start with a conversation. Fill out a Project Intake Form or Schedule a Free Consultation. We'll talk about your goals, your timeline, and what success looks like.

  • Before any design work begins, we agree on a strategy. I'll ask questions, review your current materials, and recommend the best path forward.

  • This is where the work comes to life. I'll develop your visual concepts, build your materials, and keep you updated along the way.

  • You'll review the work and share feedback. We'll make needed changes during the revision rounds, then you'll get all your final files—organized and ready to use.

  • Many clients begin with one project and continue working with me over time. Whether you need regular support or occasional help, I'm here as your business grows.

  • "We tried managing design with freelancers on Upwork—it was a nightmare. Different styles, missed deadlines, constant explanations. Switching to a retainer with Janelle changed everything. She knows our brand by heart now and turnaround is lightning fast. Worth every penny."

    Sarah M., Marketing Director, Denver Tech Startup

  • "Janelle created our entire brand identity in less than four weeks. Logo, guidelines, stationery, templates—everything. Six months later, we've grown 40% and our brand recognition is through the roof. Can't recommend her enough."

    David R., Founder, Commercial Real Estate Firm

  • "I had one week to prepare for a major pitch and our materials were embarrassingly outdated. One VIP Day with Janelle and everything was redesigned—pitch deck, leave-behinds, everything. We won the contract."

    Michael T., Luxury Real Estate Broker

Denver graphic designer working on branding and real estate marketing design

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