Brand Identity PackagesA brand that reflects the business you've actually built.
Whether you're launching with intention or finally ready to align your identity with your credibility, a complete brand system provides a consistent, professional foundation you can grow into.
Find the right starting point.
Choose Essential for a logo system, Professional for a full visual identity, or Premium for strategy and launch support.
Choose your foundation.
-
01. Essential
A refined, versatile logo system that gives your business a polished and professional first impression. Ideal for new brands or those refreshing an existing visual direction.
-
02. Professional
A complete visual identity system built to grow with your business. Includes custom logo suite, typography, color palette, patterns, art direction, and a comprehensive brand guide.
-
03. Premium
Strategic brand foundation with messaging, voice/tone development, comprehensive guidelines, marketing collateral, and 3 months of priority support.
01. ESSENTIAL BRAND IDENTITYA logo system for your next step.
For businesses with a clear direction that need a logo suite, colors, and type.
-
Primary logo
Secondary logo
Wordmark / logotype
Submark
Favicon
Typography set (2-3 fonts)
Color palette (3-4 colors)
1-page brand guide
-
New businesses and solopreneurs who want polished, professional brand marks without a full branding package. Ideal if you already know your brand voice and direction—you just need the visual identity executed beautifully.
02. PROFESSIONAL BRAND IDENTITY
A complete visual identity.
4–6 weeks
For teams that need a fuller visual system and guidelines they can use across print and digital materials.
-
Custom logo suite (primary, secondary, submark, wordmark, favicon)
Expanded color palette (6-8 colors)
Full typography system
Brand patterns or textures
Imagery + art direction guidance
Brand strategy mini deck
Multi-page brand guidelines
Business card design
-
Businesses ready for a polished, strategic brand identity that scales with them. Ideal if you want a cohesive visual system, clear direction, and assets you can confidently use across digital, print, and marketing channels.
03. PREMIUM BRAND IDENTITYBrand strategy, identity, and launch support.
For businesses that need to refine their message and carry it into a visual identity and marketing materials.
-
Custom logo suite (5+ variations including primary, secondary, submark, wordmark, favicon)
Primary + secondary color palette (8-10 colors)
Complete typography hierarchy system
Custom brand patterns + graphic elements
Full brand strategy session
Brand voice + tone guide
15-20 page comprehensive brand guidelines book
Complete stationery suite (business card, letterhead, envelope)
3 custom marketing collateral pieces (flyer, brochure, social templates, etc.)
3 revision rounds
3 months priority email support
-
Established brands, strategic rebrands, or purpose-driven launches. Ideal if you want a complete brand foundation that includes messaging, collateral, and ongoing guidance to ensure a seamless rollout.
The ProcessHow We'll Work Together.
-
We begin with a collaborative discovery process to understand your business, audience, goals, and aesthetic preferences. This includes an in-depth questionnaire, inspiration gathering, and a guided conversation that helps us clarify the feelings, values, and strategic purpose behind your brand. This step ensures that every design decision is rooted in intention—not guesswork.
-
Next, I craft a strategic visual direction that outlines the tone, mood, and creative approach for your brand. This often includes a curated moodboard, color exploration, typography direction, and foundational style recommendations. You'll receive a clear creative brief that sets the aesthetic standard for your logo concepts and overall brand identity.
-
You'll receive thoughtfully tailored logo concepts that align with the approved direction. Each concept is designed to be strategic, distinctive, and flexible across all touchpoints. Instead of overwhelming you with dozens of ideas, you'll see a focused set of refined concepts that represent the strongest, most intentional directions for your brand.
-
After selecting a direction, we refine and perfect the design. This stage includes polishing your logo suite, expanding supporting elements (color palette, typography, patterns, iconography), and ensuring everything works harmoniously across your brand. All feedback is reviewed carefully and translated into clean, elevated revisions that maintain the integrity of the design.
-
Once your identity is complete, you'll receive a full brand package and organized file delivery, including all logo variations, assets, and a comprehensive brand guide. Your brand will be ready to use across print, digital, and social platforms. I'll ensure you feel confident implementing your new identity—and excited to show it to the world.
Frequently Asked Questions
-
Choose The Essential Brand Identity if: You're just getting started, have a limited budget, and need core brand elements to launch with confidence.
Choose The Professional Brand Identity if: Your business is growing, you need brand consistency across platforms, and you want comprehensive guidelines for your team or future designers.
Choose The Elevated Brand Identity if: You're ready for a strategic brand foundation with messaging development, marketing collateral, and ongoing support as you scale.
Still not sure? I'm happy to help you choose—reach out, and we'll talk through your specific needs and goals.
-
Yes—all brand identity packages include a 50% deposit to reserve your project start date and 50% final delivery. Custom payment plans can be arranged for larger packages.
-
You'll be involved in the discovery and feedback steps, which ensure your brand reflects your voice and values. After that, I take the lead and streamline the entire process so you can stay focused on your business.
-
You'll receive your logo suite and design files in PNG, SVG, JPG, and PDF formats, along with a neatly organized export folder and a brand style guide. Everything will be easy to use—whether you're uploading to Canva, website platforms, or sending to your printer.
-
Yes—I can build your templates and deliverables inside Canva so you can make simple updates later, or in Adobe if you prefer fully custom files. Just let me know your preference.
-
Once your brand identity is complete, you'll have the option to continue working together through Hourly Design Services, a Monthly Design Retainer, or VIP Design Days for one-off needs like pitch decks, social templates, or website updates.
Let's create your brand foundation.
Whether you're building a new brand or refining an existing one, I'll help you create a thoughtful, cohesive visual identity aligned with your goals.